The website homepage is Imperial's main 'shop window' and is an opportunity for Imperial to showcase its research and promote strategic and other key initiatives. The homepage is managed by the Communications Division.
Homepage content sections
Banner header area
The content for this is managed via the communications planning process. This area is either populated with a short background video (approximately 20-30 seconds) or an image with a call to action button. This area should be used to promote key events, initiatives or messaging. Examples of both the video and image variants are shown below.
There is also a course search box which allows visitors to search for undergraduate and postgraduate programmes from the homepage.
Video header
Image header
News area
This area consists of a single feature news story and three other news story links. The content for this area is managed by the Social Media team in Communications.
Key facts
This area consists of four highlighted achievements. This includes league table rankings, awards or other accolades for Imperial. These are managed by Communications Division in consultation with Marketing, Recruitment and Admissions.
Quote
A quote from a senior leader e.g. President.
Strategic feature
This area is used to promote key strategic areas as outlined in Imperial's Strategy - Science for Humanity. This is managed by the Communications Division planning process in conjunction with strategic leads.
Call to action area
This area is used to promote Imperial's key philanthropic campaigns, and provides a call to action for potential doners. This is managed by the Communication Division in conjunction with the Advancement Division.
Contact us
If you have any questions about the Imperial homepage, please contact the Digital team in the Communications Division.