Enterprise Roll-Out

ERO aims to provide students with the knowledge and understanding they will need to create viable enterprises and deliver new products to market taking account of ambiguity and uncertainty; plan and implement appropriate prototyping strategies; effectively communicate and test ideas with target markets and stakeholders; explore and quantify commercial potential and develop a commercialisation strategy; evaluate risks and plan mitigation; develop and pitch a compelling value proposition to investors/funders; work in an effective and professional team planning and managing both strategy and team tasks; adopt best practice in their documentation and communication of progress and findings; embody their ideas and innovations sufficiently to exploit identified potential.               

Learning Outcomes

On completion of this module, students will be better able to:

•   Apply a range of business concepts effectively in an entrepreneurial venture
•   Evaluate the technological and commercial risks associated with a new entrepreneurial venture and formulate appropriate mitigation measures
•   Identify a market opportunity and develop an effective business model for an entrepreneurial venture in response
•   Originate a design engineering related value proposition and specify indicative verification
•   Develop and deliver a business pitch
•   Recommend a strategy for launching a product proposition
•   Create marketing strategy and communication materials to support an enterprise launch
•   Strategically plan and operate effectively and professionally as a team to deliver enterprise outcomes             

Description of Content