@article{Mandeno:2022:10.1016/j.bushor.2021.06.006,
author = {Mandeno, P and Baxter, WL},
doi = {10.1016/j.bushor.2021.06.006},
journal = {Business Horizons},
pages = {493--503},
title = {Six principles for the design of better networking events},
url = {http://dx.doi.org/10.1016/j.bushor.2021.06.006},
volume = {65},
year = {2022}
}

Download

TY  - JOUR
AB  - Networking events are seen as an essential activity for the establishment and maintenance of professional connections. Despite their ubiquity and perceived importance, networking events are often ineffective and unenjoyable. Suggestions for the improvement of networking outcomes typically focus on event selection or participant capabilities. In this article, we posit that greater success can be achieved by improving the design of networking events themselves. We adopt a research through design approach to derive the design features that explain the success of Wok+Wine, a networking event that consistently delivers positive functional and experiential outcomes across a range of cultural and organizational contexts. From a synthesis of these design features, we derive six generalizable design principles that can support managers in the creation of better networking events as well as the analysis and selection of existing ones.
AU  - Mandeno,P
AU  - Baxter,WL
DO  - 10.1016/j.bushor.2021.06.006
EP  - 503
PY  - 2022///
SN  - 0007-6813
SP  - 493
TI  - Six principles for the design of better networking events
T2  - Business Horizons
UR  - http://dx.doi.org/10.1016/j.bushor.2021.06.006
UR  - https://www.sciencedirect.com/science/article/pii/S0007681321001191?via%3Dihub
UR  - http://hdl.handle.net/10044/1/89771
VL  - 65
ER  - 

Download